MALABO, Equatorial Guinea — October 23, 2026

A new cultural fashion initiative is drawing attention to Equatorial Guinea's rich heritage by transforming traditional symbols, handcrafted objects and musical traditions into contemporary designs.

The project, known as MÍA WÍ’O CULTURA VIVA, was launched by founder Jelonny at an event held on October 17. It brought together representatives from cultural institutions, the diplomatic community and the country's artistic sector to celebrate the relationship between identity, creativity and heritage.

The brand draws inspiration from cultural objects associated with Equatorial Guinea's diverse communities, including traditional Bubi jewellery, Fang baskets, musical instruments and ceremonial figures. These references are reinterpreted through modern clothing and accessories, offering new ways for people to connect with their cultural roots.

The initiative's central message is that cultural identity can remain relevant in modern life. Rather than limiting heritage to museums or formal ceremonies, the project aims to incorporate traditional references into everyday fashion and creative expression.

The launch also featured performances by Equatoguinean artists, including ADA, Piruchi Apo, ARMANY and BËSÁKKÓ. Their participation highlighted the role of music and artistic talent in preserving cultural knowledge and introducing traditions to younger generations.

Beyond its artistic ambitions, the initiative points to opportunities for the country's creative economy. Fashion, music, design and traditional craftsmanship can help emerging creators build businesses while increasing international awareness of Equatorial Guinea's cultural identity.

As the project develops, its challenge will be to balance contemporary design with respect for the histories and meanings behind the traditions that inspire its collections.

For Equatorial Guinea, the initiative offers a fresh example of how heritage can become a living part of modern culture while creating opportunities for local artists and designers.