SÃO TOMÉ — São Tomé and Príncipe is strengthening efforts to expand its tourism economy by improving the way the sector’s contribution to national growth, employment, and investment is measured.

A recent technical initiative supported the consolidation of data on tourism establishments while helping develop indicators linked to jobs and investment in the sector. The work is expected to give policymakers a clearer picture of tourism’s economic impact.

Economic experts say better tourism data could help São Tomé and Príncipe attract more targeted investment and identify the sectors with the greatest growth potential. More reliable information can support decisions on hotels, transport, tourism services, infrastructure, and other businesses connected to the visitor economy.

The initiative comes as the island nation seeks to diversify beyond traditional economic activities and build stronger opportunities for private-sector growth.

Business analysts say improved tourism measurement could also help the government design more effective investment policies and strengthen support for local tourism entrepreneurs.

São Tomé and Príncipe’s latest tourism strategy highlights the growing importance of data-driven policymaking in attracting investment and turning the country’s natural and cultural assets into sustainable business opportunities.