SEOUL, South Korea — Uganda has stepped up its international investment campaign with a major trade and investment meeting in Seoul, seeking to attract Korean capital and advanced technology.

The Uganda–South Korea Trade and Investment Meeting, held with the Korea International Trade Association, brought together Ugandan officials, investment authorities and Korean government and business representatives.

Uganda presented itself as a competitive manufacturing base for the wider African market, highlighting opportunities for companies looking to establish production and distribution operations on the continent.

Korean technology and investment are being targeted as important drivers of Uganda’s industrial transformation.

The discussions are linked to Uganda’s long-term ambition of building a US$500 billion economy by 2040, with manufacturing, trade and investment expected to play major roles.

Ugandan officials are also seeking stronger commercial links between companies in both countries, potentially opening opportunities in manufacturing, technology, agriculture and other productive sectors.

A separate agreement signed during the Korea engagement will see Ugandan coffee supplied to a South Korean company, with an initial shipment of two containers already being transported to the Asian market. The partners also aim to use Busan as a hub for processing and distributing Ugandan coffee to other Asian markets.

The combination of investment promotion and export deals gives Uganda’s Korea strategy a strong commercial focus.

For Ugandan businesses, greater access to Korean markets and technology could create new opportunities for value addition, manufacturing and exports.

The Seoul meetings also come as Uganda works to strengthen its position as an investment destination within East Africa.

Uganda’s latest Korea offensive signals a push to convert international investment interest into factories, technology partnerships and higher-value exports.